I’ve been in the lab again cooking up something these past few months, and today I’m launching it: Unionarity.com.
When I launched Pivotal AG nine months ago, I had one mission: to help tech ventures in stuck situations — those moments when metrics plateau, plans crumble, growth halts, and the team feels it in their bones.
But here’s the deal: no founder pivots just for the sake of it.
They do it to rebuild momentum, regain traction, and get back on track with profit.
And after just a few months, we’re already seeing results with the first companies. They’re back on track — sometimes on an even broader track.
Now, they need support to close financing rounds, run M&A processes, or build strategic partnerships. That’s where things got interesting for me.
Some companies I guided through pivots started coming back with a new ask:
“Now that we’ve pivoted, can you help us find the right strategic partners or exit targets?”
I’ve done it multiple times with my own companies, and earlier in my career I spent four years in an M&A department of a large corporation. So nothing really new to me — and yes, it fits my long-term commitment to making founders successful.
But here’s the thing: Pivotal’s website caters to tech companies in the messy phase. The whole value proposition is about the challenge of being stuck and getting unstuck.
That messaging doesn’t sound quite right when you’re walking into investor meetings or buyer discussions. 😂
That’s why I’m launching Unionarity.com as a second, complementary brand to Pivotal.
Unionarity is the next step after the pivot — when the rebuild is done and the question shifts to: “Now what?”
It isn’t a departure from Pivotal. On the contrary: Unionarity is part of Pivotal and follows the same principles. It’s the natural complement — a “post-pivot container” where we focus on the opportunities that arise when a company turns the corner and moves forward.
Launching a second brand might sound ambitious, but it comes from experience — and from the need to bridge a gap I kept seeing in my work with tech ventures. Ventures that need both pivot support and post-pivot acceleration.
If you’re a founder who’s made it through a tough phase, Unionarity is your next lever.
Check it out while we’re still in the early stage: Unionarity.com.
I’m excited to see where Unionarity takes us — and the ventures we’ll get to support through it.
Is there someone in your circle who should know about this? Pass it on — I’d love to meet them.
More on Unionarity soon. Stay tuned!