Stefan Zanetti – Stefan Zanetti

21 Jul

How the E3 Model helped ACME13 to turn around

July 30, 2025
By Stefan Zanetti

𝗜’𝘃𝗲 𝘄𝗮𝘁𝗰𝗵𝗲𝗱 𝗴𝗼𝗼𝗱 𝘁𝗲𝗮𝗺𝘀 𝗹𝗼𝘀𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗸𝗲𝗽𝘁 “𝗴𝘂𝗲𝘀𝘀𝗶𝗻𝗴” 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗻𝗲𝘅𝘁 𝗺𝗼𝘃𝗲. 𝗗𝗿𝗼𝘄𝗻𝗶𝗻𝗴 𝗶𝗻 𝗶𝗱𝗲𝗮𝘀. 𝗗𝗼 𝘁𝗵𝗶𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱. Analy...

18 Jul

Stefan Zanetti

From 3H to 3E: Exploit, Experiment, Explore

July 30, 2025
By Stefan Zanetti

It’s time to retire the 3 Horizons Model because it's quietly costing growth-stage tech ventures millions. The future belongs to the 3E...

15 Jul

Stefan Zanetti

3 reasons why 3H model hasn’t aged well

July 30, 2025
By Stefan Zanetti

Unpopular opinion: The Three Horizons model hasn't aged well. It served as a framework to allocate innovation efforts as of 1999, but t...

12 Jul

Stefan Zanetti

Interview: 20 questions on the role of boards in pivot situations

July 30, 2025
By Stefan Zanetti

Earlier this year, Kevin D. Klak (founder of Digitalrat and editor-in-chief of the magazine 'Der Verwaltungsrat') interviewed me on wha...

08 Jul

Stefan Zanetti

Blind to disruption: the horse carriage case

July 30, 2025
By Stefan Zanetti

Only 1 in 4,000 horse carriage manufacturers survived the shift to cars. The rest vanished. What can we learn from it, today? When...

03 Jul

Stefan Zanetti

The climate tech company that burned 60% they’d raised in seed round

July 30, 2025
By Stefan Zanetti

This is the story of the founder of ACME 23, a climate tech company, who burned 60% of his seed round... ...by not telling investo...

25 Jun

Stefan Zanetti

The founder who hadn’t slept in weeks

July 30, 2025
By Stefan Zanetti

I recently worked with a founder who hadn't slept in weeks. He’d invested €100k into a consultant-led GTM motion, hoping for growth. Bu...

10 Jun

Background, Stefan Zanetti

From Pivot to Progress: Why I’m Launching Unionarity.com

June 24, 2025
By Stefan Zanetti

I’ve been in the lab again cooking up something these past few months, and today I’m launching it: Unionarity.com. When I launched P...

02 Jun

Knowledge, Stefan Zanetti

What I’d Do If I Were a VC: 3 Bold Shifts to Support Founders Better

June 19, 2025
By Stefan Zanetti

Recently, I was asked by a GP what I’d do in her seat. I’m far from fully understanding all relevant VC responsibilities, and theref...

20 May

Background, Stefan Zanetti

Why “AI Agents Running Businesses Alone” Is Clickbait – My Real Setup with Hybrid AI

June 19, 2025
By Stefan Zanetti

“I made $3M ARR in 6 months using AI agents.” – Seen these posts too? Let’s call them what they are: Clickbait. There's no denying t...