I’m seeing it everywhere: the SaaS model is starting to crumble. Customers don’t want just another “software.” They want results. And the companies that understand this are about to overpower the competition.
Over the past three months, I’ve helped 5 SaaS companies claw their way out of growth limbo.
As I wrapped up workshops with each team, the same pattern popped up across the board:
Customers are waking up to the limitations of the classical SaaS model. The game has changed and they’re demanding more:
1. Standard products are not sufficient.
A “standard” software rarely aligns with a company’s unique, often proprietary workflows. These businesses see their key operations as a competitive edge, so a generic solution feels like a compromise.
2. Adoption is a nightmare.
Every new software tool means a whole new way of working. Not everyone is tech-savvy, and what should improve productivity often leads to frustration, confusion, and lost hours. This kills ROI.
3. The human bottleneck.
Most SaaS tools support users in performing tasks — but don’t complete the tasks themselves. The burden of execution remains on the user.
In all five cases, customers had “hired” the SaaS product to get a job done — not to manage another tool, but to achieve a specific outcome faster, with less manual effort.
That’s the gap. And that’s where AI comes in.
AI is enabling a new business model: Result-as-a-Service (RaaS).
Instead of offering “software” as a service, the next class of companies delivers results.
While traditional SaaS helps users work more efficiently, RaaS actually does the work.
We’re not just easing the pain of repetitive tasks — we’re eliminating them.
Imagine an intelligent layer, built with many small AI agents, directly integrated with your SaaS product — one that learns your customer’s unique processes, adapts in real time, and executes the work.
This isn’t a “feature” upgrade. RaaS is a business model shift.
It redefines your value proposition from “enablement” to “execution.” It changes how you position, price, sell, and deliver your product.
I truly believe this is the next major pivot pattern that every software company must explore.
Open invite: If you’re thinking about moving from SaaS to RaaS, I’ve gathered actionable insights from my work. Shoot me a DM — happy to share more.