Knowledge

What the hell does ACME mean? (and why you keep seeing it in my posts)

20 Mar

I use ACME as an “alias” for the companies I work with. You’ll see the name pop up every time I share a case study.

Why not call companies by their real name instead?

Most ventures don’t prefer to be public about their pivotal situations.

However I do believe there’s a lot to learn from real cases.

So, with permission I anonymize the companies I work with when sharing results.

I name them: ACME 1, ACME 2, ACME n.

But why ACME?

Well, back in the day, I remember seeing this abbreviation often in comic strips to name any kind of company.

Turns out, ACME stands for a couple of (funny) meanings.

I found 10 explanations on the internet. Which one do you like most?

(Hint: I stick to number 3)

1. A Completely Made-up Enterprise
2. A Company Making Everything
3. Any Credible Manufacturing Enterprise
4. Automated Chaos Management Engine
5. Artificially Created Marketing Euphoria
6. Always Crashing, Maybe Exploding
7. A Completely Meaningless Enterprise
8. Arbitrarily Created Mega Empire
9. Anti-Comfort Mattress Enterprise
10. A Comically Misguided Experiment

P.S. If you’re curious how other ‘ACMEs’ (tech startups) navigated their low growth phases, take a look at my past case studies.

Newer When do you know it’s time to pivot?
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Older Most startup board members don’t realize what they’re signing up for: → 3 risks no one warns you about (+ how to avoid them).

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