Monthly Archives: March 2025

20 Mar

What the hell does ACME mean? (and why you keep seeing it in my posts)

April 22, 2025
By Stefan Zanetti
29 comments

I use ACME as an “alias” for the companies I work with. You'll see the name pop up every time I share a case study. Why not call com...

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15 Mar

Most startup board members don’t realize what they’re signing up for: → 3 risks no one warns you about (+ how to avoid them).

April 23, 2025
By Stefan Zanetti
26 comments

I’ve been a board member and president in multiple tech companies for over 20 years. This year, I decided to step back and do a tr...

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10 Mar

Background, Case Study, Knowledge

Finding your pivot paths, fast: What the ACME1 team said about the workshop, in hindsight.

April 23, 2025
By Stefan Zanetti
26 comments

A week ago I posted how we identified 3 immediately relevant pivot paths within one 5 hours workshop for a real company, called “ACME 1...

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05 Mar

Case Study, Knowledge

How we found 3 immediately relevant pivot paths for a stuck company — within a 5-hour workshop

April 23, 2025
By Stefan Zanetti
0 comments

I just wrapped up a workshop with a tech startup that hit a flat growth phase. Let's call that company ACME 1. The management tea...

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