For example:
“𝘐𝘧 𝘸𝘦 𝘵𝘸𝘦𝘢𝘬 𝘰𝘶𝘳 𝘱𝘳𝘪𝘤𝘪𝘯𝘨, 𝘥𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘲𝘶𝘢𝘭𝘪𝘧𝘺 𝘢𝘴 𝘢 𝘱𝘪𝘷𝘰𝘵?”
“𝘞𝘩𝘢𝘵 𝘪𝘧 𝘸𝘦 𝘴𝘵𝘰𝘱 𝘥𝘰𝘪𝘯𝘨 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘢𝘭𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳?”
And here’s what I tell them:
𝗔 𝗧𝗥𝗨𝗘 𝗽𝗶𝘃𝗼𝘁 𝗶𝘀 𝗺𝗮𝗱𝗲 𝗶𝗻 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗼 𝗮 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹 𝗳𝗮𝗶𝗹𝘂𝗿𝗲 – 𝗼𝗿 𝗳𝗼𝗿𝗲𝘀𝗲𝗲𝗮𝗯𝗹𝗲 𝗳𝗮𝗶𝗹𝘂𝗿𝗲 – 𝗼𝗳 𝘁𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹.
Here’s the thing: A pivot isn’t just a minor course correction. It has to be a “strategic decision” that you make when your current business model is deemed a fundamental failure.
The keyword here: FAILURE.
By that I don’t mean “𝘰𝘩, 𝘨𝘳𝘰𝘸𝘵𝘩 𝘪𝘴 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘴𝘭𝘰𝘸” or “𝘸𝘦’𝘳𝘦 𝘯𝘰𝘵 𝘢𝘥𝘷𝘢𝘯𝘤𝘪𝘯𝘨 𝘢𝘴 𝘧𝘢𝘴𝘵 𝘪𝘯 𝘤𝘰𝘶𝘯𝘵𝘳𝘺 𝘟 𝘢𝘴 𝘸𝘦’𝘥 𝘭𝘪𝘬𝘦.”
No. I mean the “if we keep going like this, we’ll be dead in 6 to 18 months” – kind of failure.
The kind where you wake up in the midst of the night and realize the whole damn thing is headed straight for a cliff.
That is the ultimate pivot trigger. The wake-up call.
At Pivotal, this is exactly where we come in. In our 5-hour “getting started” workshops, we’ll dissect your startup to find the weaknesses, strengths, opportunities and threats, based on real data, external insights and more than 300 pivot cases that we have researched:
> Is your pricing model leaking revenue?
> Is your value proposition failing to land?
> Is the way you deliver services unsustainable?
> …
60 questions on your value proposition, your go to market strategy, your way of producing and servicing, and about your profit formula. And for each dimension the matching pivot patterns.
And to return to the questions above: typically, successful pivots consist of a number of bold measures / patterns to set your business model onto a new foundation.
Because when the foundation is cracking, you don’t patch it. You rebuild — stronger & better.
Which is why I’m opening 4 spots for tech founders facing “flat” growth, not knowing how long they’ll be stuck.
In 5 hours, we’ll crack the pivot code for your company — so you can move from stuck to unfair advantage.
DM me if you’re ready to flip your startup trajectory + grab your 1:1 pivot call.